Wild Fabrik

Pioneering Sustainable Style in the Middle East

Who is Wild Fabrik? Founded in 2021, Wild Fabrik is the region’s leading sustainable fashion and lifestyle marketplace—built to make conscious fashion accessible to all. With Sustain Global UAE member Gergana Abdulrahman and her three co-founders at the helm, Wild Fabrik was launched to fight fast-fashion and greenwashing, meeting a growing need for stylish, affordable, and genuinely sustainable choices.

Wild Fabrik connects mindful consumers with brands that align with ethical sourcing and environmental values—without sacrificing style. Their mission? To make sustainability more than a buzzword by curating products and experiences that are grounded in integrity and designed for everyday living.

The Journey So Far… Blazing a new trail in sustainable retail hasn’t come with a rulebook. From launching a digital marketplace to developing a flexible, hands-on approach to vetting, onboarding, and supporting eco-conscious vendors, Wild Fabrik has had to learn by doing—adapting quickly while staying true to their mission. And the proof is in their impact.

🌿 From URL to IRL – Wild Fabrik began as an ecommerce brand but quickly evolved into a presence you can see, touch, and shop in real life. Today, they bring their ethical brands to customers both digitally, through a physical store, and with nomadic Wild Fabrik pop-ups at events and partner activations across the region.

🛍️ Home to 11,000+ Products – Wild Fabrik offers the region’s largest selection of sustainable home, fashion, kids, and lifestyle items—featuring everything from emerging artisans to established international brands.

🤝 Community Collaborations – Wild Fabrik is a frequent presence at local events and sustainability initiatives. They’ve collaborated with Emirates Nature–WWF to co-create sustainable merchandise and regularly engage with like-minded platforms including Sustain Global (UAE) and Azraq.

🚀 A Regional Leader in Sustainable Fashion – With the recent acquisition of leading sustainable hospitality platform Plain Tiger’s fashion division, Wild Fabrik has further solidified its position as the region’s largest sustainable fashion marketplace—serving everyday consumers with ethical and stylish alternatives to conventional retail.

Why We Think They’re Awesome Wild Fabrik doesn’t just talk sustainability—they build it, live it, and wear it. Here’s what sets them apart:

🌍 Accessible Sustainability – Wild Fabrik was built on the belief that sustainable living should be affordable, stylish, and attainable. By eliminating listing fees and offering transparent, fair terms, they empower small, independent brands to grow—without the usual barriers to entry.

✅ Ditching Greenwashing – Wild Fabrik understands that expensive certifications may be out of reach for emerging ethical brands. The team works closely with vendors to assess materials, practices, and supply chains—creating a marketplace that’s genuinely curated for impact, not marketing spin.

💚 Hands-On Support for Vendors – Many ethical brands struggle to access e-commerce. Wild Fabrik offers dedicated support from store setup to product uploads, content guidance, and operational logistics—helping conscious creators succeed in the digital space.

🎙️ Wild Talks, Real Impact – Through their Wild Talks panel and podcast series, Wild Fabrik brings together sustainability experts to inspire, educate, and connect. It’s not just about making conscious living accessible—it’s about building a community around it.

✨ Thinking Big, Building Bold – Too often, sustainable consumer brands struggle to scale. But Wild Fabrik is doing things differently. With a clear vision, and strategic partnerships, they’re proving that purpose-led retail can be both ethical and expansive.

Wild Fabrik is redefining what it means to be a conscious brand in the UAE—where values meet visibility, and sustainability meets style.

What’s Next: With a strong retail presence, strategic acquisitions, and ever-expanding community partnerships, Wild Fabrik is fast becoming one of the most influential voices in sustainable fashion in the region.

They’re not just reshaping wardrobes—they’re reshaping the way the UAE shops, supports ethical brands, and thinks about impact.

We can’t wait to see what’s next. Check out Wild Fabrik and wear the movement.